Music. Entertainment. Brands. Events.

Artist & label social media management

Build a consistent social presence around the music, the artist and the fans.

Total Assault helps artists and labels make social channels a connected part of their audience and release strategy. We bring planning, creative and day-to-day execution together, working alongside your team to keep the story moving.

Tell us about the artist or label you’re building

Who it’s for

Artists, managers and label teams who need a clear social plan and reliable execution, whether for an ongoing channel or a release cycle.

What we can deliver

We agree on the channels, deliverables, responsibilities and reporting before work begins. A scope can include:

  • A review of existing channels, audience goals, voice and available assets.
  • A platform-specific editorial calendar with a clear approval workflow.
  • Short-form editing, captions and channel-ready still and motion creative.
  • Publishing support, community management and social listening within the agreed scope.
  • Reporting on the available channel metrics, with recommendations for the next cycle.

How we work together

  1. Align

    Agree on the audience, voice, channels, responsibilities and measures of progress.

  2. Plan & create

    Build the calendar, prepare assets and review content with your team.

  3. Publish & engage

    Execute the approved plan and respond to relevant community conversations.

  4. Review & refine

    Use available platform results and fan feedback to shape the next round of content.

Built around your team

Choose ongoing execution or a social toolkit your team can use in-house. Toolkits can include approved creative, captions, formatting guidance and publishing recommendations. The right scope depends on your team’s capacity and the channels you use.

Related work

Explore historical campaign examples from our public portfolio. Each case describes its own scope and results.

George Strait
Brenda Lee

Good questions before we start

Can you work with our existing team?

Yes. We agree on responsibilities, approvals and asset delivery so the work fits your manager, label, artist or in-house team.

Do you create content or only publish it?

A scope can include ideation, editing and still or motion creative as well as publishing. New content capture and production are planned separately around the assets and access available.

Can we keep publishing in-house?

Yes. Toolkit support provides creative and guidance for a team that wants to handle its own publishing.

How is progress measured?

We agree on the relevant goals and available metrics before work begins. Reporting may include reach, views, engagement and audience growth, with clear platform and date context.

See all capabilities

Tell us about the artist or label you’re building

Share your goals, timing and the support you need. We’ll start with the right questions.

Start a conversation