Music. Entertainment. Brands. Events.
Artist release campaigns
Give each release a connected story, a practical rollout and a clear next step for fans.
A release is more than a date on the calendar. Total Assault helps artists and teams connect social storytelling, campaign creative and audience participation across the rollout, from the first announcement through the next chapter.
Share your release timeline and goalsWho it’s for
Artists, managers and labels planning a single, album or catalog campaign who need strategy and execution to work together.
What we can deliver
We agree on the channels, deliverables, responsibilities and reporting before work begins. A scope can include:
- A campaign plan built around the release objective, timeline and available resources.
- Content themes and repeatable series that fit the artist’s voice and identity.
- Release artwork adaptations, promotional stills, motion assets and video edits as scoped.
- Coordination of approved social publishing, fan participation and paid support.
- A review of campaign results and practical recommendations for the next release.
How we work together
Set the brief
Align the release goal, audience, milestones, assets and approval process.
Build the rollout
Map content and campaign activity around the moments that matter.
Execute together
Coordinate creative, publishing and any agreed paid or interactive elements.
Learn from the release
Review the available evidence and carry useful findings into the next campaign.
Built around your team
Our music and entertainment background connects creative ideas with the realities of an artist’s schedule. Short-form edits, archival material, behind-the-scenes content and campaign assets can work together within one rollout.
Related work
Explore historical campaign examples from our public portfolio. Each case describes its own scope and results.
Good questions before we start
When should we involve you?
As early as the timeline allows. Share the release date, available assets and key decisions so we can recommend a realistic scope.
Can you work on catalog campaigns?
Yes. The brief can focus on a new release, an anniversary or an existing body of work, with a plan suited to the audience and objective.
Does a campaign include advertising or a microsite?
Those elements can be scoped where they support the goal. Media budgets, third-party services and custom development are agreed separately.
Do you guarantee streams or chart positions?
No. We agree on the work and measurement plan. Outcomes depend on the music, audience, creative, budget, timing and platform conditions.
Connect the rest of your campaign
See all capabilitiesShare your release timeline and goals
Share your goals, timing and the support you need. We’ll start with the right questions.
Start a conversation