Objective

Support launch of exciting new wine brand targeted toward millennial men by increasing brand awareness in target markets and building social community on Facebook and Instagram.

Solution

  • Produce compelling photo + video content featuring product, using in-house content creation team
  • Develop brand voice that speaks the language of target demo and populate social channels with engaging content
  • Amplify organic reach with a social ad campaign targeting an age-gated audience using interest targeting and hyper-targeting by retailer location

Results

In the first six months from brand launch:
UNIQUE PIECES OF CONTENT
200
IMPRESSIONS
3.8M
TOTAL ENGAGEMENTS
276K
ENGAGEMENT INCREASE
300%

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