Objective
Support launch of exciting new wine brand targeted toward millennial men by increasing brand awareness in target markets and building social community on Facebook and Instagram.
Solution
- Produce compelling photo + video content featuring product, using in-house content creation team
- Develop brand voice that speaks the language of target demo and populate social channels with engaging content
- Amplify organic reach with a social ad campaign targeting an age-gated audience using interest targeting and hyper-targeting by retailer location
Results
In the first six months from brand launch:
UNIQUE PIECES OF CONTENT
200
IMPRESSIONS
3.8M
TOTAL ENGAGEMENTS
276K
ENGAGEMENT INCREASE
300%
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