Develop awareness of Politicon as a nonpartisan annual political convention, build community of engaged fans, and sell tickets to the event.
- Created consistently humorous, non-partisan social messaging based on breaking political events to encourage engagement and build social following leading up to the event.
- Equipped talent with customized social media sharing kits to maximize exposure.
- Developed advertising campaign targeting political enthusiasts in driving distance of the event venue to sell tickets.
Success during our first year on the project led to continued collaboration in subsequent years.
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