Objective
Develop awareness of Politicon as a nonpartisan annual political convention, build community of engaged fans, and sell tickets to the event.
Solution
- Created consistently humorous, non-partisan social messaging based on breaking political events to encourage engagement and build social following leading up to the event.
- Equipped talent with customized social media sharing kits to maximize exposure.
- Developed advertising campaign targeting political enthusiasts in driving distance of the event venue to sell tickets.
Results
IMPRESSIONS
10.6M
TOTAL ENGAGEMENTS
194K
TICKETS SOLD
>10K
Success during our first year on the project led to continued collaboration in subsequent years.
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