Objective

Develop awareness of Politicon as a nonpartisan annual political convention, build community of engaged fans, and sell tickets to the event.

Solution

  • Created consistently humorous, non-partisan social messaging based on breaking political events to encourage engagement and build social following leading up to the event.
  • Equipped talent with customized social media sharing kits to maximize exposure.
  • Developed advertising campaign targeting political enthusiasts in driving distance of the event venue to sell tickets.

Results

IMPRESSIONS
10.6M
TOTAL ENGAGEMENTS
194K
TICKETS SOLD
>10K
Success during our first year on the project led to continued collaboration in subsequent years.

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