Objective

Grow Kenny G's social presence and increase familiarity with the iconic saxophone player among a wider demographic.

Solution

Leveraged Kenny G's witty and engaging personality – and distinctive musical talents – to build a unique social media presence. As part of the process, we identified specific social channels that would personify Kenny and created multiple viral moments.

Results

Kenny tweets were re-tweeted 90,000, 66,000, and 35,000 times and resulted in press pieces on Buzzfeed, Elle, The Daily Dot, Gizmodo, and SPIN, to name a few. Additionally, his social media fan base increased by 156% on twitter and 710% on Instagram.
ACTIVE MEMBERS
+156%
Twitter
ACTIVE MEMBERS
+710%
Instagram

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