Keke Palmer, star of such hit movies as Akeelah and the Bee and Madea's Family Reunion, enlisted Total Assault to create buzz for her growing music career.
Focusing on high-profile music and lifestyle-centric outlets, we designed a digital publicity campaign highlighting Keke's label imprint Big Boss Entertainment, and her debut single "Bossy".
Secured major press and appearance opportunities for Keke including:
- Branded content with Cosmopolitan, Nylon, Refinery 29 and more
- Interviews with Billboard, Harpers Bazaar, and Hot New Hip Hop about her label imprint
- "Verified" episode that breaks down Keke's single "Bossy"
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