Objective
Keke Palmer, star of such hit movies as Akeelah and the Bee and Madea's Family Reunion, enlisted Total Assault to create buzz for her growing music career.
Solution
Focusing on high-profile music and lifestyle-centric outlets, we designed a digital publicity campaign highlighting Keke's label imprint Big Boss Entertainment, and her debut single "Bossy".
Results
Secured major press and appearance opportunities for Keke including:
- Branded content with Cosmopolitan, Nylon, Refinery 29 and more
- Interviews with Billboard, Harpers Bazaar, and Hot New Hip Hop about her label imprint
- "Verified" episode that breaks down Keke's single "Bossy"
MEDIA PLACEMENTS
30+
Get Started!
Learn more or work with us on your next project.
Engage Us
