Increase social presence, awareness, and drive ticket sign-ups for the 2019 FYG U festival college tour.
- Identify and create a robust age-gated audience using owned customer lists, interest targeting, school targeting, and strict geo-fencing.
- Using our hyper targeted audience, create a multi-tiered campaign to promote the event across multiple platforms beginning with an awareness campaign followed by traffic and remarketing campaigns.
- The FYGU social ad campaign drove over 11,000 ticket sign-ups at a cost per conversion of just $6.87
- The campaign drove over 80,000 clicks at an average CPC of just $0.94 and had an overall conversion rate of 13.74%
- The campaign served over 19.2 million impressions across all social platforms with an average CPM of just $3.94
- Over the course of the campaign, Total Assault made continued updates to existing creative as well as creating new custom creative to increase campaign engagement.
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