Objective
Increase awareness of Citadel Outlets as a premiere holiday shopping destination in support of the 2020 holiday season.
Solution
- Develop multi-pronged advertising strategy including Facebook, Instagram, Google Search and Yelp
- Create multiple target audiences comprised of local shoppers, fans of individual stores present at Citadel Outlets, income demographics, lookalike audiences of engaged users, and more
- Design dynamic, custom ad creative optimized for each platform
Results
Citadel Outlets reported a highly successful holiday season.
IMPRESSIONS
4.3M
CLICKS
25K
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