Objective

Increase local awareness of improvements, programming, and events at the Montclair Place mall, grow social audience and increase engagement on social to drive more foot traffic.

Solution

  • Created unique conversational messaging strategy highlighting events, food, and art installations available at Montclair Place
  • Partnered with local influencers to highlight onsite events
  • Developed advertising campaign targeting locals on Facebook, Instagram, and Twitter, as well as Waze, to drive local traffic

Results

AUDIENCE GROWTH
20%
ENGAGEMENT INCREASE
1200%

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