The Wonder Years

Category
Digital Marketing, Social Media
About This Project

StarVista Entertainment / Time Life enlisted our services to promote the highly-anticipated DVD release of The Wonder Years Complete Series.  Through a combination of targeted Digital Marketing, Social Media and Advertising initiatives, our team blanketed the web to ensure the release was top of mind among pop culture & entertainment enthusiasts with a goal of selling product.

HIGHLIGHTS:

  • Huffington Post Exclusive
  • TV Guide Video Premiere
  • Rotten Tomatoes Gift Guide
  • Paste Cover Story
  • Vulture Giveaway
  • Yahoo Interview
  • Social Advertising Campaign
  • Social Graphics
  • Additional partners secured: AOL, ABC News, Buzzfeed, Redbook, EW, Uproxx, Indiewire, Woman’s Day, OK Mag, etc.

RESULTS BY NUMBERS:

  • Secured 50+ earned media placements
  • 5 Million aggregate social impressions
  • 730% ROI generated from social advertising spend
  • Generated over ~$10,000 in DVD revenue through earned media placements