neuro

Category
Design, Development, Social Media
About This Project

Create campaigns for national beverage brand, neuro drinks, to support their focus skus.  Each initiative was designed to increase awareness for the benefit of each (functional) beverage while activating the brand’s loyal customers to help spread the word and reach new potential fans.  In addition to TA’s design and development teams executing the builds, we executed full-service social media strategy & management for the brand.

Highlights

  • Built custom flavor/bottle creator (neuro SONIC)
  • Executed targeted influencer social campaign (neuro DAILY)
  • Built microsite to aggregate & feature custom hashtag (neuro BLISS)
  • Launched & managed evangelist program / newsletter (neuro SLEEP)
  • Developed store locator for social / website with over 80,000 locations
  • Created custom designed shareable images
  • Customer service and community management

Results By Numbers

  • DAILY influencer campaign:
    • 75+ positive social posts from super-fans
    • 205% increase in brand mentions
    • 405% increase in engaged users
    • 350% increase in total impressions
  • BLISS and Tell:
    • 13K submissions
    • 8.2 million aggregate #BLISSandTell impresions
    • 44K site visits
  • create-a-SONIC:
    • 38K entries
    • 235K votes
    • 100K+ social referrals
    • 31K+ coupons claimed
    • 2 million social impressions
    • 14K new email subscribers