Dolly Parton

Category
Design, Development, Digital Marketing, Social Media
About This Project

The inconic Dolly Parton enlisted our team to help increase awareness for her forthcoming album, Blue Smoke. Combining efforts from Digital Marketing, Social Media, Design and Development, our team helped Dolly achieve her highest charting solo album to date.

Highlights

  • BuzzFeed featured quiz
  • Rolling Stone video premiere
  • Custom Spotify contest
  • Successful Twitter Q&A
  • Social Graphics
  • Additional partners secured: Yahoo!, Billboard, ET Online, AV Club, Jezebel, Paste Magazine, etc.

Results By Numbers

  • National trending topic during Q&A (twitter)
  • 122% increase in total reach (facebook)
  • 100+ PR placements