Caged Bird Songs

Category
Design, Development, Digital Marketing, Social Media
About This Project

In anticipation of the release of the late Maya Angelou’s spoken word / hip-hop fusion album, Caged Bird Songs, Total Assault was tasked with establishing a web presence for the project that not only conveyed the story behind the project but to also bring it to life. Our team accomplished this through a custom, dynamic website and original video content created in-house coupled with an engaged social media presence and aggressive digital outreach.

Highlights

  • Design and development of official website, with custom CMS
  • Secured lyric video premieres at Wall Street Journal and MetroLyrics
  • Partnered with RollingStone.com for an exclusive album stream during release week
  • Revealed rare footage of Maya Angelou discussing the album exclusively with AOL.com
  • Secured exclusive track streams with PopMatters, American Songwriter, and Yahoo Music
  • Developed engaged social media presence from scratch utilizing original content
  • Coordinated strategic launch plan with official estate

Results by Numbers

  • Album received 50,000+ streams on Soundcloud
  • Over 100 secured placements in 3 months
  • Accumulated over 17,000 Facebook likes in under 3 months
  • Generated 4.3 million impressions on Facebook page in under 3 months