American Authors

Category
Digital Marketing, Social Media
About This Project

Successfully create online visibility for the band’s new album Oh, What a Life and “Native Tour” by implementing unique marketing initiatives combined with a consistent and branded social media campaign.

Highlights

  • Partnerships executed with Uber, Eat24, Petfinder, and Barnes & Noble
  • Secured exclusive track premieres at AV Club, FUSE, Billboard, CraveOnline, & Yahoo Music
  • 25+ album reviews secured during album release month
  • Teamed the band with technology platforms / partners: BumeBox, Narrative, CoverJunction, etc.)
  • Instagram takeovers executed with Billboard, Buzznet and Celebuzz
  • Twitter Q&As executed with Young Hollywood & Idobi Radio
  • Custom-built flyaway sweepstakes for “Native Tour,” syndicated across 4 major partner sites (Idolator, Buzznet, Hollywood Life, and Hollywire)
  • Partnered with Bandsintown for a sponsored “Native Tour” guest blog
  • Created social media strategy
  • Designed original social content and shareables

Results By Numbers

  • Social growth: Facebook +804% (likes); Twitter +225% (follows); Instagram +481% (likes); YouTube +508% (subscribers)
  • Custom hashtag #AskAAYH trended nationally during the band’s Young Hollywood Twitter Q&A
  • 582 U.S. colleges & universities reached via Barnes & Noble’s national newsletter
  • 400+ combined placements in 6 months
  • Over 500,000,000+ combined impressions